INFO

After the success of the testimonial videos on organic social media, the digital marketing team asked for :15 cuts to use in paid ads.

A Facebook campaign test using the Guisados video below had nearly 1 million viewers watch the ad to completion (100%). Of those who clicked through to the landing page, the page with the video (versus control) had a 300% increase in engagement.

I also created paid social media ads for webinars.