INFO

The challenge with a new line of business was to have other companies trust the pitch. We felt the best brand ambassadors would be those who used the service themselves. We traveled to Arizona, California, Mississippi and Texas to gather their stories.

Roles:

– Pre-production

– Research

– Interviewing

– Producing

– Directing

– Post-production supervising

Cut #1 was to turn the conversation from a voluntary benefit to a fully funded benefit. The first viewing did just that.

Cut #2 was to be shown at benefit fairs and the company intranet to inform employees and encourage use.